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River Falls Days 2024


July 11-14, 2024

Festival Grounds: Heritage Park

River Falls, Wisconsin

Biggest event in River Falls featuring live music, great food and a guaranteed good time.

Join us for River Falls Days 2024, our 50th anniversary celebration! It's all about shimmer, shine, and celebrating the eras of River Falls Days!

Festival Ground, Beer Garden, & Beer Tent Hours: 

Thursday: 4:30-10:30pm

Friday: 4:00-10:30pm

Saturday: 11-10:30pm

We are looking to fill a few more volunteer positions during River Falls Days!
Most needed:
• Beer Ticket Sales
• Parade Route Volunteers
Questions? Email
Thank you for your support! 💙
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You can still buy River Falls Days 50th Anniversary Buttons this week at the River Falls Area Chamber of Commerce and Tourism Bureau office! $5/Button.
They will be available for purchase at the Ticket Booth during River Falls Days, while supplies last.

Food Vendors

• Agave Express • Applecart Concessions • Benny's Bigfoot BBQ • Brad's Kettle Corn • Hungry Badger • Holy Donuts

• Island Noodles • Lameroux Concessions • Smokey Treats BBQ •

Music Headliners

Thursday, July 11th

The Dweebs

6:30-9:30PM | Festival Grounds

The Dweebs

Friday, July 12th

Ben Johnson Band

7:30 - 10:30 PM | Festival Grounds


Saturday, July 13th

Rock Godz

7:30-10:30PM | Festival Grounds


Featured Events


Taylor Swift Dance Party

4:30-6:00pm | Festival Grounds

⭐ Dressing Up is Encouraged!
⭐ All Ages Welcome
⭐ Family Friendly
⭐ Friendship Bracelet Making Station

The Dweebs

6:30-9:30PM | Festival Grounds

Laser Light Show

9:45-10:30PM | Festival Grounds


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Medallion Hunt
Friday, July 12th, starting at 11am!
💰 The lucky winner will receive $100!
📍 Clues will be posted on our Facebook page as well as at the chamber office window, located on the lower level of City Hall, near the bridge deck.
Clue Schedule:
(Note: There was a mistake in the flyer. The Medallion Hunt is on Friday, NOT Saturday.)
Happy hunting and good luck to all participants!

River Falls Days Parade

Lineup 4:30PM | Parade Starts 6PM

Parade Lineup subject to change.

Volunteers will guide units upon arrival. Thank you!

7:30 - 10:30 PM | Festival Grounds



8:30-10:30 AM | Festival Grounds

Join Nash & Freddy Falcon in celebrating the 150th Anniversary of UWRF!
Free will donation to benefit the Rotary Club of River Falls; brought to you in part by Family Fresh Market & UWRF.


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Copy of Kids Activities (1)

Thursday, July 11th

4:00PM - Merry Magpie Face Painting - Heritage Park
4:30PM - Taylor Swift Dance Party - Heritage Park
6:30PM - The Dweebs - Heritage Park
9:45PM - Laser Light Show - Heritage Park
Friday, July 12th
11:00AM - Medallion Hunt
3:00PM - Pony Rides - City Hall Plaza
4:00PM - Merry Magpie Face Painting - Heritage Park
6:00PM - River Falls Days Parade - 2nd Street
Saturday, July 13th
10:00AM - Kids Fun Run - City Hall Plaza
11:00AM - Kids Waterfights - RF Fire Department
11:00AM - Pony Rides - City Hall Plaza
11:00AM - Merry Magpie Face Painting - Heritage Park
12:00PM - Lumberjack Shows, - City Hall Upper Parking Lot
12:00PM - Inflatable Fun for Kids - City Hall Plaza
1:00PM - Pickles the Clown - City Hall Plaza
2:00PM - Lumberjack Shows, - City Hall Upper Parking Lot
4:00PM - Lumberjack Shows, - City Hall Upper Parking Lot
Sunday, July 14th
1:00PM - Annual Duck Race - Heritage Park
Dusk - Firework Show - Hoffman Park

Thank you Sponsors!

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