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Mission Statement: Ambassadors promote goodwill and communicate the mission of the River Falls Area Chamber of Commerce & Tourism Bureau (Chamber) to new and existing members; encourage all members to get involved with the Chamber; and support Chamber membership and staff.

Statement of Purpose: The Ambassadors Club is the public relations group of the Chamber. The Ambassador Club has three main objectives:

  1. Welcome new businesses to the community.
  2. Visit and mentor existing members.
  3. Act as the official host group for the chamber.

Meetings: Meetings are held the 2nd Thursday of each month at different locations, followed by a current member site visit.


  • Ribbon Cuttings/Business Visits. As part of the monthly Ambassador meeting, the Ambassadors visit two current Chamber members each month.
  • Mentoring/Recruiting Members. The Ambassadors also play an important role in the annual delivery of Membership Directories, as well as playing a key role in mentoring of members year-round. Mentoring also provides a great networking opportunity to Ambassadors. Ambassadors also encourage and welcome potential new members. Each member should make a point to, whenever possible, stop in at new business or other businesses that have been visited to encourage.
  • Chamber Support. The Chamber is a volunteer-driven organization, so Ambassadors are often called upon to support various Chamber committee, event or functions as able.

Chair: Krista Paulus, Security Financial Bank

Chamber Staff Liaison: Emily Kovach-Erickson

Click HERE to view our Ambassadors

Ambassador Handbook

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